In a significant development, the Broadcasting Authority of Zimbabwe (BAZ) has instituted a ban on advertisements from prophets and traditional healers across radio and television platforms, a decision that is expected to notably impact numerous radio stations reliant on such advertising revenue.
This is not a new initiative, as BAZ previously issued a similar directive in 2018, but it was largely overlooked, particularly because these religious and healing figures contribute substantially to the advertising income of many broadcasters.
The increase in ads from self-proclaimed prophets and healers has raised concerns, especially considering claims made by some that they can cure serious medical conditions like cancer and AIDS.
Critics argue that such advertisements can mislead vulnerable individuals seeking genuine medical assistance.
The new ban aims to curb the proliferation of potentially exploitative claims and protect consumers from misinformation.
However, the effectiveness of this ban remains to be seen, given the challenges faced in enforcing compliance in the past.
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