The Broadcasting Authority of Zimbabwe (BAZ) has enforced a ban on advertisements promoting prophets, traditional healers, and unverified traditional medicines, aiming to protect the public from misleading information.
In a directive sent to major broadcasters like Zimbabwe Broadcasting Corporation, ZiFM, and Star FM, BAZ underscored the ethical responsibility of these stations to ensure that consumers are not subjected to unsubstantiated claims.
This regulatory action aligns with specific provisions within the Broadcasting Services Code of Conduct and Licensing Regulations, which aim to foster integrity within the media landscape.
The prohibition reflects growing concerns about the proliferation of misleading advertisements that could potentially endanger public health and safety.
However, BAZ clarified that the ban does not prohibit discussions or debates on the subject matter, provided that they do not contain advertising content.
As a response to the ban, the popular “Tilda Live Show,” known for its engagement with spiritual and traditional healing topics, is expected to adapt by focusing on dialogue rather than promotional content.
SOURCE ; NEWSREPORTZIM.COM
