TikTok sensation Jools Lebron is taking steps to trademark her viral catchphrase “Very demure, very mindful,” which has swept the internet this summer.
Lebron, a transgender woman, filed with the U.S. Patent and Trademark Office to secure rights for various entertainment and advertising services, including beauty product promotions.
The phrase’s popularity began when Lebron described her work attire on TikTok in early August.
Her unique delivery sparked a viral sensation, with fans and celebrities sharing their own interpretations. Lebron’s newfound fame has enabled her to finance her transition.
However, others have attempted to capitalize on the phrase’s success by filing their own demure-related trademarks.
This has sparked concern among Lebron’s fans, highlighting the challenges content creators face in protecting their intellectual property and monetizing viral trends.
Lebron’s move underscores the importance of trademarks in securing rights and potential business opportunities.
The outcome remains pending, but this saga sheds light on the complex process of trademarking viral moments and the ongoing struggle for social media creators to claim ownership and profits from their popularized content.
