The recent endorsement of local Afro-pop singer Takura Shonhai by Nigerian Afro-beats superstar Davido has divided opinion on different social media platforms.
“Every record fire!!! new fan,” Davido posted on Takura’s Instagram.
Takura released King Of Hearts his latest album, which appears to have charmed Davido. The endorsement came at a time when many local artistes were struggling to make an impact on the international market.
Some followers of showbiz matters said Davido’s endorsement was a positive step in Takura’s music journey, igniting debate on the need for local artistes to strive to reach the international audience.
Others are of the view that mere endorsement by Davido is not enough to catapult local talent to international levels.
Juxtaposing Zimbabwean and Nigerian music, the latter has been lately making huge strides on the international level, whereas the former is finding it hard to produce artistes with an appeal to the international audience.
It seems like a great season for the Afro-beats nation, as three of its artistes performed at some of the biggest world events. Rema performed at the recently-held Ballon D’or ceremony, Davido shined at the World Cup held last year while Burna Boy was an act at the Uefa Champions League final.
Takura’s endorsement by Davido who is a well-known successful musician might be understated by some, but it shows the Afro-pop singer, who made his breakthrough locally with a hip-hop sound, is making his presence felt in the music industry across borders.
Source Mbaretimes
